Make your tech product easy to understand and sell

I'm Mariana, and I've watched too many startups play "Marketing Bingo". You know the game: throw money at paid ads, sponsor some podcasts, events, maybe hire a content writer. All before you can clearly explain why anyone should care about your product.
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Here's what actually works: Get your positioning right first. Then everything else (your website, your sales deck, your ads) becomes 10x easier.

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